Assertive Thinking: Get Your Groove On

Stir It Up Stacy“Success is 99 percent failure.” – Soichiro Honda, Founder, Honda Motor Corporation

If there is a radical thinking style, Assertive Thinking is it. With raw ambition and individual flair, the assertive thinker will often take over a project – for better or worse. Through sheer will, this thinker can move mountains, but she sometimes causes an earthquake in the process.

However, it’s the courage to try that makes the assertive thinker exceptional. Consequence is secondary to possibility. A problem is often an opportunity to shine.


As a Multifaceted Thinker…

You’ll want to strive for a tame version of this untamed style.

As a Thinker…

Are you resourceful when presented with a challenge – can you find the courage to take calculated risks?

As a Team Member…

Can you help encourage the assertive thinker to adhere to necessary rules?

As a Leader…

How do you lead a thinker who has no wish to be led?


The new economy is going to continue to require us all to exercise the assertive part of our brain and stir things up. If you are requiring to take more risks or push the envelope, challenging to change the process, wanting to hear what the team’s afraid to admit or needing to create a sense of urgency, assertive thinking is going to be your key to your success. If this is not your strong suit, I recommend strengthening an underutilized area of your brain you may have forgotten you have or identifying and leveraging those who excel in this area. Doing things the old way or sitting idle is not a choice. Stir things up – it’s time to change!


© Jennifer Whitt, Inc 2011. All rights reserved worldwide.

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